Why use social media venues like Twitter & Facebook to reach consumers with your brand? Not just because their free, but because they “engage” the consumer, they build trust and the consumer expects to benefit by ”friending” a brand or “following” a brand. Advertisers are common folks just like you and I, and they want to get their promotion offer to the masses via the cheapest venues possible. While these are great ways for branding and awareness of offers, it is just one of the many ways brands need to utilize in today’s multi-media world. That said; print the original “first pass medium” in reaching consumers can often now rank third or fourth in the advertiser campaign strategy.
Applying social media strategies to print are still in their infancy but new concepts are evolving. Today, many print publications have the consumer’s trust, but they have yet to employ methods to “engage” today’s digital consumers.
Social media venues, while for the consumer remain free, Twitter, Facebook, You-tube and the likes are slowly implementing ad revenue models now that they have mass followings. So the definition of free is to the consumer, while revenue from advertisement is a must for these businesses to remain a viable. Similar solutions can apply for print. Print products can apply an ad revenue model when utilizing text messaging and 2d code solutions to enhance their advertiser’s message and the value of their printed products.
With the GossRSVP Mobile Marketing Solutions, any print media can also be a “social network” for publishers and advertisers to “engage” their readers for a richer two-way communication. The variety of features and code types available to Account Users provide flexibility in generating creative social media solutions while applying ad revenue models.
New low cost ways to “engage” and collect feedback from readers utilizing text messaging and 2d bar codes are evolving. Ad models can be used with, “keyword” reply or “2-Way Messaging”, “Send a 2-Way message”, Mobile landing pages, “Text Alert” programs, direct & indirect uses of 2d Url codes, Application Programming Interfaces, and free community and editorial news gathering text messaging methods to effectively generate revenue & buzz.
Let me conclude with this parallel; Tweeting via the net is to “engage” as Iinteractive codes via print is to “engage“.
Engagement opportunities are endless!
We welcome Print Publishers, Printers, Advertisers, Retailers, CGP’s and others to contact us to learn how you can apply new interactive & “engaging” social media tools within your media products.
Roger Belanger
Director, GossRSVP
roger.belanger@gossinternational.com
1-603-743-5505
