This statement is from yesterday’s article by Karen Charlesworth
Editor & Publisher of PrintSpeak in the UK. Her article emphasizes how print is a communication tool, not an industry and that is how the “20-teens decade” consumer sees it. Consumers want to be communicated to on their time frame and most importantly the communication must be relevant to them.
Consumer are adopting technology at an increasingly rapid pace, but the ubiquity of such items as smart phones, tablets, e-books, etc. is still years away, but are key in making print communications relevant to the “20-teens decade” consumer.
Marrying today’s mobile technology with the ubiquitous print communications products gives advertisers more tools then ever to keep print relevant to the “20-teens decade” consumer. Such is the foundation and tools GossRSVP has developed to help enhance the print communication products. The majority of our customers today offer some type of print service and with our Media to Mobile tools they are can now offer multi-media services. Selling both a “print ad” and a “mobile ad” as part of the print product or independent of it, while keeping their customers loyal to them versus a third party mobile provider who cares less about print as a communication tool.
Will mobile, text messaging, 2d QR codes, and such items save print or kill print? That is not the question, but rather how best do we evolve ubiquitous print to keep it a relevant communications tool to the “20-teens decade” consumer? We encourage you to bring your ideas and join us in “Making Print Interactive” & Relevant.
Read Karen’s full article at: http://www.printspeak.co.uk/index.asp#editorial
By Roger Belanger, Director GossRSVP
