Educational partnerships on research typically can bring better awareness to specific groups while advancing or validating the topic being researched. Such is the case with research conducted by both of our Collegian partners Cal Poly State University, Graphic Communication Department and Clemson University, Department of Graphic Communications. Find under our “Studies” link two recent papers by Cal Poly students on their research and study of interactive technology and the state of 2D codes as it relates to print.
Another recent study done by Clemson students concluded in December-09 with great findings supporting “Print to Mobile Initiatives”. The Clemson students utilized the GossRSVP technology for the print to mobile portions. Below are their preliminary findings with a final report to be posted soon.
“There were 2 groups, Email (control) and text. Email started with 175 and text started with 180.
86.9% of cell phones had unlimited texting.
57.9% had access to the internet but only 34.1% actually use it.
1st text/Email resulted in 56.4% response rate from text and 24.6% from Email
Text message returned more responses than all Emails in under three minutes (85 for text, 43 for Email
2nd Text/Email resulted in 44.7% response rate from text and 21.6% from Email
Text returned more responses than all Emails in under three minutes again. (80 for text, 37 for Email)
3rd text/Email resulted in 56.5% response rate from text and 34.1% from Email.
Text returned more responses than all Email in under one minute. (100 for text, 58 for Email)
4th text/Email resulted in 31.4% response rate from text and 24.4% from email.
Text was better than Email but not the best
Text responses were consistently higher than Email responses
Text responses came back consistently faster”
To view the final Clemson report check back next month under the “Studies” link at this web site.
Direct Clemson questions to Prof. John Leininger
Direct Cal Poly questions to Prof. Harvey Levenson
By Roger Belanger, Director GossRSVP
To get a GossRSVP detailed brochure click here or text rsvpbro to 64842
