In 2009 both Google and Microsoft entered the media to mobile arena, validating business endeavors into this field by earlier entrants like GossRSVP and others. In addition, we are seeing innovations everywhere in the “print to mobile” space.
Many entrepreneurs are starting their own mobile messaging companies utilizing our subscriptions reseller services, restaurants using text alert programs, trade show vendors applying our mobile features to their pre-show, show and post show advertisements, and traditional printers and publishers developing new interactive tools utilizing our API that will allow every printed page, article or listing to be interactive. Now that is cool!
With the mobile market innovation wave in full swing and the digital consumer wanting to do more with their phone, advertisers are learning how to leverage these technologies and trends to bring consumers more value via print. It won’t be long before an advertiser says, why would we print another piece without an interactive or digital connection? With the growth of new entrants in 2009 offering interactive tools, 2010 should be a promising year for interactive print in the USA.
By Roger Belanger, Director GossRSVP
