“An interesting article and discussion from CPG Matters about coupon distribution trends that was picked by Retailwire.”, go ahead and take the survey at this link:,
I did and my comments are this week’s blog.
The proposition value of print remains the most compelling, giving brands the most effective branding & the largest audience. Past surveys show that print still has nine times the audience and fourteen times the page views over the Internet. That is a lot of eyes the internet does not see!
Even though print remains the best way for brands to distribute coupons, it does not mean paper has to be the redemption method. I think this is the point most are missing. The tried and true, “print”, and new technologies, “internet and mobile” can complement each other.
We are and others are developing enhanced methods for discovery and redemption. Being able to discover coupons locally within print flyers and redeem them locally or nationally without paper are solutions CGP brands need to compete with local brands.
Roger Belanger, Director GossRSVP
