It is always nice to get confirmation on what you are doing from an outsider. So is the case today from the “PrintSpeaks.co.uk” newsletter from the Editor Karen Charlesworth. We appreciate her article in support of the Goss vision for making print interactive. With the cell phone now the ubiquiteous device the timing is right and we are starting to see large advertisers dabbling with mobile sms codes and 2D bar codes in print.
While 2D codes make interactive print elegant, we see them as the icing on the cake, with mobile text messaging being the workhorse today. Users of the GossRSVP Media to Mobile System get near 100% consumer participation utilizing our feature rich sms text codes. Users fo the GossRSVP system can use just the text codes in their print products, or they can utilize the 2D bar codes to allow their customers the option of texting, typing or scanning the codes.
Karen also notes “UpCodes are the subject of new promotional iniatives..etc.” It is great to see both UpCode & GossRSVP Codes being related too within the same article. UpCode our partner in Finland & GossRSVP are working together to further advance this technology with new initiatives forthcoming bringing value to our customers.
You can read Karen’s article at; http://www.printspeak.co.uk/index.asp#editorial and learn more about UpCode at www.upcode.fi
By Roger Belanger, Director, GossRSVP, LLC
