In the October-09 issue of WAN-IFRA Magazine, an article titled “Web tools for steering your audience” they note how search technologies have direct advertising returns. They note, “Advertisers are willing to pay more for ads that are likely to generate request for information about their offerings (CPL = cost-per-lead advertising), or direct transactions (CPA = cost-per-acquisition)”.
These mature adverting data collection methods imply consumer engagement. Without engagement, or someone clicking on their advertisement, the ad is just information or an ad promoting their branding. These lead generating technologies continue to be mainstream that all advertisers can relate to for the web, and advertisers are also realizing these same models can be adapted to print.
With GossRSVP technologies, advertisers can mirror the internet, where the printed product is the web and the cell phone is equivalent to the mouse. With over 5.4 trillion printed pages in North American alone, and mobile cell technology growth exploding lead generation via consumer engagement from print is a natural. Contact us today to learn more about interactive lead generation tools for print & other media.
By Roger Belanger, Director GossRSVP
