Standing on your feet for six days straight is not the kind of thing someone says is fun except if you are answering questions and helping customers and potential customers navigate the mobile market as it relates to Printers, Publishers, Packaging Companies, Marketing Agencies, Colleges Academia and College students. That is exactly what Print09 was, fun, for the GossRSVP Sales team and presenters of Media to Mobile solutions.
The number and the diversity of inquiries made each day fun and eventful. Our web based reseller application is allowing our Print Customers to “grab the revenue now”, that is the “mobile text ad revenue” mobile marketers would typically grab. Printers and Publishers have a hugh customer base and they are realizing third party mobile marketing vendors are knocking on their traditional print customers. GossRSVP Print09 presentations illustrated how Printers and Publishers can utilize their GossRSVP subscription account to provide interactive value elements for print while in addition providing their retail customers mobile services to complement their print ads.
While many print media pundits talk about printers needing to become multi-media service groups, not many solutions are offered. Our customers are realizing their GossRSVP subscription tools are allowing them to do just that, become multi-media service providers to their traditional print customers. After all, all customers have media options, and the more low cost options printers and publisher can offer their coveted customers, the more loyal they will remain, while they inturn understand just what it means by “grabbing the revenue now”!
By Roger Belanger, Director GossRSVP
